Giving Tuesday marks the start of the end-of-year giving season, so a strong campaign can make a huge difference to the impact your organization makes in the new year.

Google for Nonprofits is a powerful suite of tools offered by Google to help nonprofit organizations grow and succeed. In this article, we'll cover the basics of what Google for Nonprofits offers, including how to sign up, configure your account, and use the various tools available.

From communication with donors, to automating daily tasks, to specific donor insights and trends - these are the ways a donor management software can help your nonprofit get the most out of your most crucial asset - your patrons.