A strong marketing strategy drives donations which enables the rest of your organization to thrive. If people haven't heard of your nonprofit or don't trust it, it likely won't succeed like you expect it to.

If you're a nonprofit organization, then you know that social media is an important part of your marketing strategy. It's a great way to connect with your target audience and promote your cause. But how do you make sure that you're using social media effectively?

Giving Tuesday marks the start of the end-of-year giving season, so a strong campaign can make a huge difference to the impact your organization makes in the new year.